Claire Aumont our resident property expert from estate agent and interior design company Monde Avenir answers this month’s hot property question.
Why should every property vendor consider home staging?
Home Staging is the art of preparing a property for the real estate market. Most vendors assume that because they dearly value their home, it will earn them top dollars as soon as it hits the market. Unfortunately this belief is incorrect on many levels. It may still be a vendor’s market in Luxembourg but if you want your property to move quickly at the maximum price, home staging can really help.
Your property will need to be highly distinctive, especially if it is in competition with many other properties or if the market is going through on a down turn.
Research* shows that prospective buyers react to on-line property advertisements: 95% spend 20 seconds looking at the first picture while 41% of them totally ignore the descriptive text. The main picture must be of high quality and this starts with a good product.
Now I have said it, I referred to your beloved home as a product. Once it is placed on the market, it must be just that: a product. Like any other product that is for sale, whether it is a fruit, a car, or a house, it must look its best. You would never pick first a less than perfect fruit. When you sell a car, beforehand, you empty it, you clean it inside, you deal with the scratches and you polish the outside.
Well it is the same with a house: and a home stager can assist you with the following:
- De-cluttering and de-personalise the property – you may love your ornaments but they might not be to someone else’s taste.
- Enhancing its best features, particularly in relation to space and natural lighting,
- Completion of small repairs and overall sprucing up,
- Creating the desire to visit the property.
The cost is small insofar that it significantly reduces the margin for a price negotiation. After all, this is good news as the sale of a property is the sale that will give you the larger amount of equity.
(*) “20 seconds for love at first sight” published by the Wall Street Journal.
Featured photo: weinstock/pixabay